The Instant Intelligent Insights platform researchers love.
Generate insights with one click
Supercharge your research by uploading dozens of documents and generating insights and reports in an instant.
Want do dive deeper? Just ask the AI!
Search an always-accessible repository
Make the whole organization smarter by giving everyone access to research on demand, any time they need it. The Mirror makes it super easy to search through thousand of insights, instantly finding what you need today.
Chat with Digital Twins of your interviewees
Keep your research alive and ask AI-version of your interviewees any question that you might not have asked.
A human-centered platform
built by researchers, for researchers
The Mirror gives you a single, powerful qualitative research tool for all your needs
User Interviews
Turn one-time conversations into ongoing dialogues
Focus Groups
Break group consensus into individual viewpoints
Feature Validation
Test concepts during sprint planning
Brand Perception
Create brand-aware personas for messaging
Employee Research
Understand sentiment without survey fatigue
Usability Testing
Predict reactions to new designs
Forget about hours of tagging and reviewing transcripts.
Identify great insights, much faster
Start with your research brief, let the AI worry about the rest
Turn transcripts into insights instantly instead of weeks of manual analysis
Query insights and personas and get rigorous answers
Your reasearch doesn't need to be forgotten in some folder.
Make the whole organization smarter
with an instantly searchable repository
Democratize research access across all departments and teams.
Free the research from reports. Answer the questions of tomorrow with the insights of today.
Our Approach: Human-Centered AI
Built for humans, powered by AI, designed for enterprise success.
01
The Hardest Thing About AI is People
The Mirror is built to ensure AI works well with people and people work well together. We design for adoption, collaboration, and human empowerment—with enterprise organizations in mind.
02
Humans Remain in Control
Success is and remains in human hands. AI amplifies human creativity and insight rather than replacing it. Every critical decision point requires human judgment and strategic thinking.
03
Task-Specific, Not Generic
Our tools embed decades of innovation expertise into their flows and prompts, designed specifically for product development challenges rather than generic conversations.
04
Collaborative by Design
AI works best when it enhances team dynamics. Our tools facilitate collaboration, ensuring the whole is greater than the sum of its parts at an organizational level.
05
Transparent and Explainable
Every insight shows its sources, every idea explains its rationale, and every recommendation can be understood and challenged by your team.
06
Enterprise-Ready
Built with security, scalability, and organizational integration in mind. From setup to deployment to ongoing support, we ensure lasting transformation.
What our customers are saying
Wow, I LOVED what happened when I asked an insight how many transcripts it was referencing with the new model! Goes a long way trust wise! 💪🙏
Every time you show me the product, I am blown away.
I even got a shoutout from a stakeholder today for introducing them to the Mirror!
